About ME

I build things that work: teams, operating models, brands, businesses. Marketing is one of the tools, not the whole story.

I’ve been building things since I was a teenager, when I started a landscaping business out of nothing. By the time I sold it at 25, it had grown into a 10 employee, 300+ client operation, averaging 26% YOY growth, including an 84% jump in a single year. Nobody taught me how to do that. I figured out what needed building and built it: the P&L, the hiring, the brand, all of it.

When it was time for a different dream, I read ‘Selling Your Business For Dummies’ cover to cover and packed my bags for NYC, finishing the sale while I got my footing in a new city.

That ambition has followed me through my career in corporate America, working at The Wall Street Journal, and then into 6+ years at Deloitte Digital, where my title says Senior Consultant but the job demands more: running global programs, owning client relationships, rebuilding operating models, and leading cross functional teams through ambiguity.

I've been helping organizations operate better for a long time now, first as a founder, now inside Fortune 500 companies. Marketing is just where most of that work has landed. At the core, I'm a strategist with a builder's instincts.

Outside of work, I volunteer with God’s Love We Deliver, and spend a fair amount of time with a camera, traveling, and trying, with mixed results, to keep a rooftop garden alive.