The wall street journal
Campaign Performance Analyst
Experience
Determined and recommended branded media strategies, oversaw campaign distribution across multiple platforms and optimized campaigns to ensure performance was pacing to deliver on KPIs and client goals
Analyzed and interpreted data, provided weekly reporting with actionable insights and spoke to the performance details
Created and delivered final presentations informing clients of the campaign successes and delivered feedback to sales teams for successful renewals. Identified performance trends among different business verticals to further optimize future campaigns
Custom Campaign reporting
Once a campaign is built for our client, it is in the hands of the performance team. Being a performance analyst, I was responsible for launching, monitoring and optimizing the campaigns performance. Throughout the duration of the flight, I would analyze performance and present bi-weekly reporting to our client, and once the flight came to an end, I would put together a detailed wrap report that analyzed the entire performance, highlight strong points and give recommendations for future campaigns.
